Deliberate Media’s management fee and your ad spend are separate numbers. Light covers one platform, ad spend up to $5,000 a month, for $749 to $823 a month depending on term. Loaded covers Google and Meta together, the same $5,000 cap, from $1,799 to $1,979 a month. Above that, we quote a flat Custom fee, never a percentage.

Two numbers, not one

Most quotes for paid media blur the management fee and the ad spend into a single line, and sometimes into a single percentage. We keep them apart on purpose. Ad spend is separate and never marked up: it goes straight to Google and Meta on your card, at whatever amount you set. The management fee is flat, never a percentage of spend, so a bigger budget never means a bigger bill from us. You also own the ad accounts and the data in them, whether you stay with us or not.

What Light and Loaded actually cover

Light is one platform, two A/B photo ads produced each month, and ad spend up to $5,000 a month. Priced at $823 a month on a quarterly term, $785 a month on semi-annual, or $749 a month on annual.

Loaded is two platforms, Google and Meta together, two A/B video ads produced each month, and the same $5,000-a-month spend cap. Priced at $1,979 a month on a quarterly term, $1,888 a month on semi-annual, or $1,799 a month on annual, plus a one-time $500 setup fee.

There is no month-to-month option. The choice is quarterly, semi-annual, or annual, and the price steps down the longer the term, though we do not push the annual term as the obvious default just because it is cheapest.

Sizing your own ad spend number

We cannot hand you a formula that fits every trade and every metro, and we are not going to pretend one exists. What we can tell you is how to think about it. Your ad spend needs to be large enough, and running long enough, for Google or Meta’s own delivery systems to find a steady pattern of the customers you actually want, not just a burst of clicks in the first week. A budget that starts and stops every few weeks rarely gets there. That is a judgment call specific to your job size, your close rate, and how fast you can handle new leads, and it is exactly what we walk through on a free audit before you commit to a number.

What we can say with certainty is where the ceiling sits on our side: both Light and Loaded are built around campaigns spending up to $5,000 a month. If your target spend is comfortably under that, either plan fits the account size. If you are already spending near or past it, or planning to, that is the point to talk about Custom.

When you outgrow $5,000 a month

Accounts above the Light and Loaded spend limits move to Custom: a quoted flat fee, never a percentage of ad spend, sized to the account. The promise does not change at a bigger budget. It is still a flat number, still never a cut of what you spend, and your ad accounts are still in your name.

What’s included, so you are not paying twice

The ad creative is inside the management fee, not billed separately or pulled from a stock library: two A/B photo ads a month on Light, two A/B video ads a month on Loaded, made in-house. Whether you run a remodeling crew in Austin, TX or a landscaping company in Ridgefield, CT and across Fairfield County, the same in-house team shoots the creative, builds the campaigns, and manages the accounts; nothing is outsourced to a third party you never talk to. We reply to messages within one business day.

FAQ

Is there a minimum ad spend?

Neither plan sets a stated minimum. Your spend should be high enough to generate a steady stream of leads for your market and job size; on a free audit we will help you size that number before you commit.

Do you ever charge a percentage of my ad spend?

No. Both Light and Loaded, and Custom above them, are flat monthly fees. Ad spend is separate, goes directly to Google and Meta, and is never marked up.

What happens if I want to spend more than $5,000 a month?

That moves you to Custom, a quoted flat fee for accounts above the Light and Loaded spend limits, still never a percentage of spend.

Can I pay month to month instead of committing to a term?

No, there is no month-to-month option. Pricing is set on a quarterly, semi-annual, or annual term, with the rate stepping down the longer the term you choose.

Do I own my ad accounts if I ever leave?

Yes. You own your ad accounts and your data. Nothing about switching agencies or stopping service requires handing anything back.

Ready to put a real number on your own budget? Book a call and we will size a plan around it, or see every rate for yourself on Pricing.