Video marketing for remodelers

Deliberate Media makes video and runs paid media for home remodeling companies in Greater Austin, TX and Ridgefield, CT. We took one remodeler from $2.2M to $5.5M in two years with 100+ videos and Google and Meta ads, same team shooting, editing, and running the campaigns.

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Remodelers video production by Deliberate Media

Sound familiar?

Your best work is in a folder on someone's phone, not in front of homeowners.
Leads price-shop you against a guy with a truck and no insurance.
An agency runs your ads but has never been on one of your job sites.
Referrals dried up and you have no idea what marketing actually costs.

What works for remodelers

Job-site process videos

Demo to punch list, so a homeowner sees what six weeks in their house looks like.

Before & after

The video we run most often as an ad for remodelers.

Homeowner testimonials

We prepare the questions with you and film the homeowner after the project is done.

Meet the owner

The owner on camera, so the first call is with someone the homeowner has already seen.

Recommended package · Remodelers

$1,949 a month, ads always running.

Ongoing$1,949/mo

Loaded paid media, annual term$1,799/mo

Website, build and hosting$150/mo

To get started$3,866 one time

2 × Local shoot days + planning$2,450

Content Retainer, first 4 weeks$916

Paid media setup$500

A month in the life

One shoot day every quarter3-6 videos each

Two video ads liveA/B tested

One face-to-face report meeting30 min

Up to $5,000 ad spend, paid to Google and Metayour accounts

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Proof

Clark Construction of Ridgefield

High-end remodeler · partnership since 2019 · 100+ videos

“The vast majority of new Clark clients mention having seen Clark's videos online prior to reaching out.”Clark Construction of Ridgefield

$2.2M → $5.5MRevenue in two years

See the work →

Remodeler questions

How many videos does a remodeler need to start?

Six is a good first library: one “meet the owner,” two before-and-afters, two homeowner testimonials, and one job-site process video. Two shoot days usually cover it.

Can you film in a client's occupied home?

Yes. Our crews work around trades and homeowners daily, and we set up a portable interview studio in under 90 minutes.

What ad budget should a growing remodeler run?

It scales with revenue: most remodelers set a healthy monthly budget across Google and Meta as they grow. Our management fee is flat, so the whole increase goes to the platforms, not to us.

How long before we see leads?

Ads run within two weeks of the shoot. The Valve Pen saw an 801% traffic increase in month one; remodeling has a longer sales cycle, so plan on one to two quarters for booked jobs.